experience

I humanize tech and design experiences that bridge the gap between usability, adaptability, and accessibility.

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tenure

10 years

home

Toronto (EST)

availability

Full Time

about

I worked in advertising in my previous career, producing campaigns for mom-and-pop shops to top-tier accounts like Google, HBO, Nike, Sephora, Nordstrom, and Saks Fifth Avenue.

Pandemic hit and I took it as an opportunity to rediscover my core foundations in design. I delved deep into fintech, Web3, blockchain, DeFi, and crypto. Started trading and learning investment strategies.

Somewhere along my non-linear path, I found my new calling in product design.

milestones

Nov '24 — Aug '25

LI.FI

Senior Product Designer

Redesigned and rebranded LI.FI 2.0, advancing interoperability, security, and partner adoption across $30B+ in transfer volume with 550+ integrations.

Jan '24 — Feb '25

Mask Network

Lead Product Designer

Standardized design systems and user experience refactoring across Mask Network’s ecosystem, including Firefly, Next.ID, and Web3.bio, raising $73.85M.

Aug '22 — Jan '24

io.finnet

Lead Product Designer

Led the product design team in launching Vault’s iOS and Android apps, driving institutional partnerships with Blockaid, Kiln, Tunnl, Clearpool, and Ibanera.

Oct '21 — Jun '22

4K

Principal Product Designer

Established the core framework, design system, and user experience for Vault, playing a key role in raising $3M seed funding from Consensys and IDEO.

Jan '21 — Sep '21

f2pool & stakefish

Visual Designer

Designed Web3 interfaces for the world's oldest Bitcoin mining pool, including wallets, dApps, dashboards, and trading views.

Dec '18 — Dec '20

Disjointed Studio

Creative Director

Led creative strategy and production across various disciplines including branding, UX/UI, motion design, space design, marketing, and print production.

Oct '17 — Oct '18

KLIM Technologies

Marketing Designer

Developed visual assets for Amazon FBA and Shopify listings, packaging, and branding, aligning designs and campaigns with product and consumer needs.

Jan '17 — Aug '17

Incubeta

Interactive Designer

Executed media strategies across paid search, SEO, social media, and marketplace advertising, utilizing data analytics and real-time performance insights.

Jan '14 — Jan '16

Google

Campaign Manager

Implemented end-to-end ad operations, including campaign setup, tracking, reporting, and optimization in DoubleClick DFA/DCM (now Google Marketing Platform).

stack