experience

I humanize tech and design experiences that bridge the gap between usability, adaptability, and accessibility.

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tenure

10 years

home

Toronto (EST)

availability

Full Time

about

I worked in advertising in my previous career, producing campaigns for mom-and-pop shops to top-tier accounts like Google, HBO, Nike, Sephora, Nordstrom, and Saks Fifth Avenue.

Pandemic hit and I took it as an opportunity to rediscover my core foundations in design. I delved deep into fintech, Web3, blockchain, DeFi, and crypto. Started trading and learning investment strategies.

Somewhere along my non-linear path, I found my new calling in product design.

milestones

Feb '26 — Nov '26

Legend Trade

Founding Product Designer

Led product design across iOS and Web for a trading platform serving 60K+ traders, building cross-platform design systems and AI-native design-to-code workflows using Codex, Claude, and GitHub.

May '25 — Jan '26

VeryAI

Lead Product Designer

Shaped the 0-to-1 product strategy, UX architecture, and visual identity of an AI-powered identity platform, simplifying biometric verification and privacy-first experiences.

Nov '24 — Aug '25

LI.FI

Senior Product Designer

Redesigned and rebranded LI.FI 2.0, improving cross-chain UX, transaction clarity, and security for a platform surpassing $30B in transfer volume and 550+ integrations.

Jan '24 — Feb '25

Mask Network

Lead Product Designer

Led product design across Firefly, Next.ID, and Web3.bio, establishing shared interaction patterns and interoperable social experiences as Firefly scaled to 100K daily active users.

Aug '22 — Jan '24

io.finnet

Head of Product Design

Directed product design for institutional digital asset custody across iOS, Android, and Web, establishing unified design systems as institutional partnerships grew 100%.

Oct '21 — Jun '22

4K

Principal Product Designer

Established UX architecture and design systems for tokenized real-world assets, shaping minting, vaulting, and trading experiences while supporting a $3M seed raise.

Jan '21 — Sep '21

f2pool & stakefish

Visual Designer

Designed Web3 experiences across staking, mining, wallets, dApps, and dashboards, simplifying blockchain infrastructure through intuitive interfaces and reusable design patterns.

Dec '18 — Dec '20

Disjointed Studio

Creative Director

Directed multidisciplinary creative work across brand, digital products, UX/UI, motion, and marketing, leading client engagements from strategy through launch.

Oct '17 — Oct '18

KLIM Technologies

Marketing Designer

Developed visual identities, packaging, ecommerce, and multilingual digital experiences, supporting product launches and brand consistency across global markets.

Jan '17 — Aug '17

Incubeta

Interactive Designer

Designed interactive digital experiences for global brands, translating campaign strategy, user interactions, and performance insights into production-ready creative.

Jan '14 — Jan '16

Google

Campaign Manager

Managed technical campaign operations and performance analytics in Google Marketing Platform, supporting publishers, agencies, and large-scale advertising campaigns.

stack