experience
I humanize tech and design experiences that bridge the gap between usability, adaptability, and accessibility.
tenure
10 years
home
Toronto (EST)
availability
Full Time
about
I worked in advertising in my previous career, producing campaigns for mom-and-pop shops to top-tier accounts like Google, HBO, Nike, Sephora, Nordstrom, and Saks Fifth Avenue.
Pandemic hit and I took it as an opportunity to rediscover my core foundations in design. I delved deep into fintech, Web3, blockchain, DeFi, and crypto. Started trading and learning investment strategies.
Somewhere along my non-linear path, I found my new calling in product design.
milestones
Principal Product Designer
Lead Product Designer
Lead Product Designer
Principal Product Designer
Designed Web3 interfaces for the world's oldest Bitcoin mining pool, including wallets, dApps, dashboards, and trading views.
Creative Director
Led creative strategy and production across various disciplines including branding, UX/UI, motion design, space design, marketing, and print production.
Marketing Designer
Developed visual assets for Amazon FBA and Shopify listings, packaging, and branding, aligning designs and campaigns with product and consumer needs.
Interactive Designer
Executed media strategies across paid search, SEO, social media, and marketplace advertising, utilizing data analytics and real-time performance insights.
Campaign Manager
Implemented end-to-end ad operations—campaign setup, tracking, reporting, and optimization in DoubleClick DFA/DCM (now Google Marketing Platform).
stack
Figma
design & prototyping
v0
ideation
Rive
interaction
Midjourney
visuals
Dovetail
research & insights
Maze
testing & feedback
Shadcn
component library
Linear
roadmap & development
After Effects
animation