experience
I humanize tech and design experiences that bridge the gap between usability, adaptability, and accessibility.
tenure
10 years
home
Toronto (EST)
availability
Full Time
about
I worked in advertising in my previous career, producing campaigns for mom-and-pop shops to top-tier accounts like Google, HBO, Nike, Sephora, Nordstrom, and Saks Fifth Avenue.
Pandemic hit and I took it as an opportunity to rediscover my core foundations in design. I delved deep into fintech, Web3, blockchain, and SaaS. Started trading and learning investment strategies.
Somewhere along my non-linear path, I found my new calling in product design and financial services.
milestones
Lead Product Designer
Led design system standardization across Mask Network’s portfolio, including Firefly, Next.ID and various incubated projects in the Dimension ecosystem.
Lead Product Designer
Led product team in standardizing IO's design systems, improving UX and usability of IO's Vault web and native iOS and Android apps.
Principal Product Designer
Established core framework, design system, and guidelines for 4K protocol's Vault web MVP launch.
Freelance
Product Designer
Collaborated with agile startups in prototyping MVPs for a decentralized exchange, asset management protocol, regenerative finance initiative, and smart mobile wallet.
Translated complex technical concepts into intuitive and visually engaging user interfaces.
Creative Director
Led creative strategy and production across various disciplines including branding, UX/UI, motion design, space design, and marketing.
Marketing Designer
Directed art and maintained brand consistency for customer-facing products.
Interactive Designer
Collaborated with cross-functional teams to create digital content on rich media platforms.
DoubleClick Campaign Manager
Acted as primary liaison for campaign managers, publishers, and agencies.
stack
Figma
Product Design
Adobe
Visual Design
Framer
Web Design
Miro
Ideation & Strategy
Maze
Usability Testing
Dovetail
Research & Insights
ChatGPT
Data Synthesis
Notion
Documentation
Jira
Project Management