experience
I humanize tech and design experiences that bridge the gap between usability, adaptability, and accessibility.
tenure
10 years
home
Toronto (EST)
availability
Full Time
about
I worked in advertising in my previous career, producing campaigns for mom-and-pop shops to top-tier accounts like Google, HBO, Nike, Sephora, Nordstrom, and Saks Fifth Avenue.
Pandemic hit and I took it as an opportunity to rediscover my core foundations in design. I delved deep into fintech, Web3, blockchain, DeFi, and crypto. Started trading and learning investment strategies.
Somewhere along my non-linear path, I found my new calling in product design.
milestones
Founding Product Designer
Led 0-to-1 product design for VeryAI’s AI identity platform, defining its UX architecture, visual language, and scalable system while supporting user discovery and go-to-market readiness.
Lead Product Designer
Led 0-to-1 product design for VeryAI’s AI identity platform, defining its UX architecture, visual language, and scalable system while supporting user discovery and go-to-market readiness.
Senior Product Designer
Redesigned and rebranded LI.FI 2.0, improving cross-chain UX, transaction trust, and security for a platform that surpassed $30B in transfer volume and 550+ integrations.
Lead Product Designer
Led product design across Firefly, Next.ID, and Web3.bio, standardizing cross-platform experiences as Firefly scaled to 100K DAUs.
Lead Product Designer
Led product design for Vault across iOS, Android, and web, simplifying MPC-based digital asset workflows as institutional partnerships grew 100%.
Principal Product Designer
Established the UX architecture and design system for tokenized real-world assets, leading research and prototyping across minting, vaulting, and trading while supporting a $3M seed raise.
Designed Web3 experiences across wallets, staking, mining, dApps, dashboards, and trading for two of the industry’s established infrastructure platforms.
Creative Director
Led creative direction across brand, digital product, UX/UI, motion, and marketing, taking multidisciplinary client work from strategy through launch.
Marketing Designer
Led visual design across brand, ecommerce, packaging, and multilingual web experiences for a global consumer electronics company.
Interactive Designer
Designed interactive digital experiences for global brands, translating campaign strategy and performance insights into production-ready creative.
Campaign Manager
Managed technical campaign operations and performance analytics in Google Marketing Platform across publishers, agencies, and global accounts.
stack
Figma
design
Claude
ideation
v0
scaffolding
Cursor
development
Codex
coding
Storybook
systems
GitHub
versioning
Vercel
deployment
Amplitude
analytics