experience

I humanize tech and design experiences that bridge the gap between usability, adaptability, and accessibility.

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tenure

10 years

home

Toronto (EST)

availability

Full Time

about

I worked in advertising in my previous career, producing campaigns for mom-and-pop shops to top-tier accounts like Google, HBO, Nike, Sephora, Nordstrom, and Saks Fifth Avenue.

Pandemic hit and I took it as an opportunity to rediscover my core foundations in design. I delved deep into fintech, Web3, blockchain, DeFi, and crypto. Started trading and learning investment strategies.

Somewhere along my non-linear path, I found my new calling in product design.

milestones

Oct '25 — Jan '26

Sophon

Lead Product & Marketing Designer

Built Sophon's product and brand foundation, creating scalable design systems and product experiences across web, mobile, marketing, and ecosystem initiatives.

Nov '24 — Aug '25

LI.FI

Senior Product Designer

Redesigned LI.FI 2.0, standardizing cross-chain UX and interoperability experiences that supported $30B+ in transfer volume and 550+ partner integrations.

Jan '24 — Feb '25

Mask Network

Lead Product Designer

Scaled product design across Mask Network's ecosystem, standardizing UX for Firefly, Web3.bio, and Next.ID while contributing to Firefly's growth to 100K DAUs.

Aug '22 — Jan '24

io.finnet

Lead Product Designer

Directed product design for Vault across iOS, Android, and web, helping drive institutional adoption through partnerships with Blockaid, Kiln, Trunnl, Clearpool, and Ibanera.

Oct '21 — Jun '22

4K

Principal Product Designer

Established the product foundation, UX framework, and design system for Vault, contributing to 4K's $3M seed round backed by Consensys and IDEO Ventures.

Jan '21 — Sep '21

f2pool & stakefish

Visual Designer

Designed Web3 product experiences across wallets, dashboards, dApps, and trading interfaces for one of the world's largest mining and staking platforms.

Dec '18 — Dec '20

Disjointed Studio

Creative Director

Led multidisciplinary creative strategy across branding, product design, motion, environments, and marketing for startups and global brands.

Oct '17 — Oct '18

KLIM Technologies

Marketing Designer

Led visual design across Amazon, Shopify, packaging, and brand experiences, strengthening product marketing and global consumer launches.

Jan '17 — Aug '17

Incubeta

Interactive Designer

Designed interactive digital campaigns and rich media experiences, collaborating across creative, media, and analytics teams for enterprise clients.

Jan '14 — Jan '16

Google

Campaign Manager

Managed end-to-end ad operations and campaign optimization in Google Marketing Platform, supporting enterprise advertisers across large-scale digital campaigns.

stack